End-to-End Predictive Analytics and Optimization in Ingram Micro’s Two-Tier Distribution Business

Ingram Micro, the world's largest distributor of technology products, operates in a high-volume low-margin environment. The company started its Business Intelligence and Analytics practice in North America in 2009. This group has since built and deployed a scalable, innovative price-optimization engine, a set of analytics applications to identify sales opportunities for Ingram Micro-sales force and an integrated digital marketing platform to run data-driven marketing campaigns for its customers and end-user businesses. Since 2011, these products and analytics programs have generated $1.3 billion of incremental product revenue and $42 million of incremental gross profit. Our next steps are to continue to implement these best practices in regions outside of North America and continue our activities that enable our sales force to generate revenue.