| Article ID: | iaor201528828 |
| Volume: | 45 |
| Issue: | 5 |
| Start Page Number: | 474 |
| End Page Number: | 486 |
| Publication Date: | Nov 2015 |
| Journal: | R&D Management |
| Authors: | Loyarte Edurne, Posada Jorge, Gaines Sen, Rajasekharan Shabs, Olaizola Igor G, Otaegui Oihana, Linaza Mara Teresa, Oyarzun David, Pozo Arantza, Marcos Gorka, Florez Julian |
| Keywords: | competitive strategy, research and development, new product development |
Technology roadmapping provides a strategic tool to help companies develop an outside‐in view and challenge their current competitive perspectives. In this paper, the authors describe the roadmapping process, which is aligned, with the research and development (R&D) strategy of an applied research centre. This process is based in an adapted combination of state‐of‐the‐art methodologies, and as a result, the case study shows interesting findings in terms of R&D strategy, technology strategy and roadmapping processes and methodology.