| Article ID: | iaor19931263 |
| Country: | United States |
| Volume: | 22 |
| Issue: | 6 |
| Start Page Number: | 84 |
| End Page Number: | 93 |
| Publication Date: | Nov 1992 |
| Journal: | Interfaces |
| Authors: | Krumm F.V., Rolle C.F. |
| Keywords: | decision theory |
Decision and risk analysis (D&RA) enables Du Pont’s business teams to develop creative strategy alternatives, evaluate them rigorously, select those with the greatest expected shareholder value, and design implementation plans the businesses can enthusiastically support. Du Pont organized internal and external resources to develop its D&RA capability and incorporated D&RA in several ongoing business processes. One Du Pont business utilized D&RA techniques to develop a business strategy that enhances value by $175 million.