| Article ID: | iaor201526536 |
| Volume: | 34 |
| Issue: | 6 |
| Start Page Number: | 472 |
| End Page Number: | 477 |
| Publication Date: | Sep 2015 |
| Journal: | Journal of Forecasting |
| Authors: | Yan Houmin, Xie Lei, Liang Xiaoying |
| Keywords: | diffusion models, Bass Diffusion Model |
We extend the classic Bass diffusion model to address the case in which existing adopters could depress the growth of adoption, i.e. the diffusion process is self‐restraining. Two modified Bass models are proposed according to whether the negative depressive effect is exerted on potential adopters or existing adopters. We then characterize the diffusion paths for several generalizations.