Dealing with the devil of deviation: managing uncertainty during product development execution

Dealing with the devil of deviation: managing uncertainty during product development execution

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Article ID: iaor201522290
Volume: 44
Issue: 2
Start Page Number: 203
End Page Number: 216
Publication Date: Mar 2014
Journal: R&D Management
Authors: , , ,
Keywords: uncertainty, new product development
Abstract:

This paper examines deviations in complex product development. Based on an extensive case study, using participant observations, interviews, and data from deviation reports, it illustrates the causes, procedures, management challenges of deviations, and organizational roles devoted to deviation management. Based on the rich data material, it furthermore proposes a typology of deviations developed for a better understanding of this significant empirical phenomenon.

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