A conceptual framework for adopting sustainability in greening the supply chains

The objective of this work is to strengthen organisations' commitment to using sustainable supply chain management (SSCM), an emerging practice, which involves intra‐ and inter‐organisational activities underpinned by supply chain operations reference model. The study critically reviews 42 research articles in SSCM that leads to six research propositions and a theoretical model. The model comprises three categories of adoption factors, i.e., organisational dynamics, enabling technology and management systems. The study aims to provide the ground works for opening a new research avenue with a multidiscipline approach by linking organisational behaviour (OB) and operations management (OM) to explain supply chain sustainability.