Green supply chain practices and its impact on organisational performance: an insight from Indian rubber industry

The purpose of the paper is to investigate the impact of green supply chain practices on organisational performance in Indian rubber industry. The present study has adopted two prolong strategies that includes critical literature review published in reputed journals to identify research gaps and identify variables and survey methodology using structured questionnaire. In order to validate, variables we performed exploratory analysis and identified parsimonious factors which are orthogonal. The orthogonal factors are named as technology and best practices, supplier relationship management, waste reduction through collaborations and regulatory norms and two measures for organisational performance, i.e., business performance and environmental performance. The multiple regression analysis suggests that 'supplier relationship management' and 'waste reduction through collaboration' are found to be positive determinants of 'business performance'. The multiple regression analysis using parsimonious factors were regressed on environmental performance. The output suggests that 'technology and best practices' and 'waste reduction through collaboration' are found to be positive determinants of 'environmental performance'. The analysis suggests that 'regulatory support' is not found to be statistically significant. The unique contribution of present study is GSCM‐business performance and GSCM‐environmental performance framework for Indian rubber industry.