Networked individuals predict a community wide outcome from their local information

Networked individuals predict a community wide outcome from their local information

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Article ID: iaor20141864
Volume: 57
Start Page Number: 11
End Page Number: 21
Publication Date: Jan 2014
Journal: Decision Support Systems
Authors:
Keywords: social
Abstract:

  • Examines 'hyperconnection' in an online social network.
  • Runs simulations on four networks.
  • Results have implications for viral marketing.

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