Finite mixture partial least squares for segmentation and behavioral characterization of auction bidders

Finite mixture partial least squares for segmentation and behavioral characterization of auction bidders

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Article ID: iaor20141881
Volume: 57
Start Page Number: 200
End Page Number: 211
Publication Date: Jan 2014
Journal: Decision Support Systems
Authors: , , ,
Keywords: auctions, least squares
Abstract:

  • We demonstrate how to segment, without a priori knowledge, online bidders using real time data.
  • Our model can capture and evaluate bidder behavior and personality.
  • FIMIX‐PLS is capable of profiling and segmenting the bidders based on their individual characteristics.
  • Analysis confirms FIMIX‐PLS' ability of segmenting bidders into statistically identifiable homogeneous groups.
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