Dynamic dual adjustment of daily budgets and bids in sponsored search auctions

Dynamic dual adjustment of daily budgets and bids in sponsored search auctions

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Article ID: iaor20141872
Volume: 57
Start Page Number: 105
End Page Number: 114
Publication Date: Jan 2014
Journal: Decision Support Systems
Authors: , , , ,
Keywords: strategy, auctions
Abstract:

  • We frame the dual adjustment problem of daily budgets and bids in sponsored search.
  • We propose a CRL‐based strategy, and present an iterative numerical solution.
  • Our strategy performs better than two baseline strategies.
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