Article ID: | iaor20134625 |
Volume: | 24 |
Issue: | 2 |
Start Page Number: | 219 |
End Page Number: | 238 |
Publication Date: | Jun 2013 |
Journal: | Information Systems Research |
Authors: | Valacich Joseph S, Campbell Damon E, Wells John D |
Keywords: | economics, statistics: empirical |
This research proposes that the forming of a business‐to‐consumer (B2C) customer relationship is part of a multiphased technology adoption process where attraction is the first step in this sequence. A conceptual model, called the electronic commerce (e‐commerce) attraction model (eCAM), offers a theoretical foundation for guiding two empirical studies (