The impact of online community position on online game continuance intention: Do game knowledge and community size matter?

The impact of online community position on online game continuance intention: Do game knowledge and community size matter?

0.00 Avg rating0 Votes
Article ID: iaor20127323
Volume: 49
Issue: 6
Start Page Number: 292
End Page Number: 300
Publication Date: Oct 2012
Journal: Information & Management
Authors: ,
Keywords: social capital, survey data, virtual communities
Abstract:

This study attempts to investigate how a player's position in an online gaming community leads to his or her continuance intention toward a Massive Multiplayer Online Game (MMOG) from the perspective of social capital theory. Using subjective and objective data collected from 340 players in a representative MMOG, our results reveal that community position significantly affects community trust and perceived social value, which in turn positively influence MMOG continuance intention. Furthermore, this study provides support for the moderating effects of game knowledge and community size on the proposed model. This study concludes with research limitations and theoretical and managerial implications.

Reviews

Required fields are marked *. Your email address will not be published.