Networks of practice for co‐construction of agricultural decision support systems: Case studies of precision dairy farms in Australia

The on‐farm use of commercial decision support systems (DSSs) presents learning and adaptation challenges for farmers and their social learning networks. A study of six Australian dairy farms installing new precision dairy farming technology was undertaken to develop an in‐depth picture of the issues occurring at the interface where precision farming data and decision‐making meet. A qualitative exploratory case study method was used, with farmers each interviewed up to five times from pre‐installation until 2years of use. A three‐phase learning trajectory was observed amongst farmers involving early learning, consolidation, and advanced use. Farmers exhibited experiential learning but also learned via interaction with a network of on‐ and off‐farm contacts forming a network of practice around the new users. This precision dairy farming network of practice formed a vital method of exchanging knowledge on how to best use technology and data in farming systems, with DSSs acting as a boundary object for learning. Externalisation of tacit knowledge into an explicit form suitable for DSSs was a major focus of this social learning. Co‐construction of DSS knowledge in the emerging network was impeded by the absence of potentially important agents, in addition to the incomplete links between existing agents such as technology retailers and farmers. A technological innovation systems perspective is used to propose an improved framework to make greater use of translators and intermediaries. It is aimed at improving links amongst the community to more effectively aid farmers in creating new knowledge in agricultural DSS use.