Sustaining environment and organisation through e‐waste management: a study of post consumption behaviour for mobile industry in India

Increasing population, affluence and urbanisation are precursors to e‐waste generation. It is therefore, imperative that progress be made towards a better understanding of the relationships between society, economy and the environment for a sustained environment. Sustained environment can be achieved only if the industries as well as consumers tend to be cautious in their approach. Reverse logistics implemented by the organisations for end‐of‐life product returns would create a formal pathway for electronic disposals and waste management thus preventing environmental pollution, cutting costs, increasing efficiency, productivity and performance of the company. To develop effective reverse logistics, it is important to identify the antecedents of consumer behaviour that would check their intention towards return end‐of‐life e‐waste for proper disposal. The objective of the paper is to assess the impact of demographic variables namely age, gender, income and place of residence on post consumption disposal choices of urban Indian consumers for their mobile wastes.