A rethink of how policy and social science approach changing individuals' actions on greenhouse gas emissions

Social scientists from all areas are developing theories and testing practical approaches to change individuals' actions to lower greenhouse gas emissions. In the UK context, policy‐makers, local authorities, companies and organisations are using these theories to invest resources to change individual's actions. The problem is that social scientists are delivering fragmented science based on narrow disciplinary views and those using this science are cherry picking whatever theory suits their agenda. We argue that with substantial GHG emission reduction targets to be achieved, a multidisciplinary application and view of social science are urgently needed.