Investigating the role of a Web‐based tool to promote collective knowledge in medical communities

The paper reports a case study where a relatively lightweight technology in the form of a Web‐based questionnaire was used to support members of a real community of professionals in externalizing and sharing their good practices and achieving a better awareness of and agreement on topics of common interest. We focused on an important medical association that counts more 1000 doctors all around the world as its members. In particular, we report how this association used the occasion of the on‐line survey enabled by our technology to increase the awareness of its members about the actual heterogeneity of preferences existing in their daily clinical practice, and to trigger discussion toward a better consensus on best practices, appropriate indications, and treatments of choice for their profession and practice. We also report the result of a post‐hoc evaluation of the Web‐based technology employed, and draw some implications for the better design of this kind of tool in order to collect and share collective knowledge in specific professional domains.