Article ID: | iaor20114601 |
Volume: | 29 |
Issue: | 5 |
Start Page Number: | 434 |
End Page Number: | 448 |
Publication Date: | Jul 2011 |
Journal: | Journal of Operations Management |
Authors: | Oliva Rogelio, Watson Noel |
Keywords: | planning |
In most organizations, supply chain planning is a cross‐functional effort. However, functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and priorities. We report findings from a detailed case analysis of a supply chain planning process that seemingly weathers these cross‐functional conflicts. In contrast to traditional research on this area, which focuses on incentives, responsibilities, and structures, we adopt a