| Article ID: | iaor20133012 | 
| Volume: | 42 | 
| Issue: | 2 | 
| Start Page Number: | 501 | 
| End Page Number: | 520 | 
| Publication Date: | May 2013 | 
| Journal: | International Journal of Game Theory | 
| Authors: | Ju Yuan | 
| Keywords: | bidding | 
A bid‐offer–counteroffer mechanism is proposed to solve a fundamental two‐person decision choice problem with two alternatives. It yields a unique subgame perfect equilibrium outcome, and leads to an intuitive overall solution that offers a reconciliation between egalitarianism and utilitarianism. We then investigate the axiomatic foundation of the solution. Furthermore, we compare it with several conventional strategic approaches to this setting.