A flexible model structure approach for discrete choice models

Multi‐dimensional discrete choice problems are usually estimated by assuming a single‐choice hierarchical order for the entire study population or for pre‐defined segments representing the behavior of an ‘average’ person and by indicating either limited differences or a variety in choices among the study population. This study develops an integral methodological framework, termed the flexible model structure (FMS), which enhances the application of the discrete choice model by developing an optimization algorithm that segment given data and searches for the best model structure for each segment simultaneously. The approach is demonstrated here through three models that conceptualize the multi‐dimensional discrete choice problem. The first two are Nested Logit models with a two‐choice dimension of destination and mode; they represent the estimation of a fixed‐structure model using pre‐segmented data as is mostly common in multi‐dimensional discrete choice model implementation. The third model, the FMS, includes a fuzzy segmentation method with weighted variables, as well as a combination of more than one model structure estimated simultaneously. The FMS model significantly improves estimation results, using fewer variables than do segmented NL models, thus supporting the hypothesis that different model structures may best describe the behavior of different groups of people in multi‐dimensional choice models. The implementation of FMS involves presenting the travel behavior of an individual as a mix of travel behaviors represented by a number of segments. The choice model for each segment comprises a combination of different choice model structures. The FMS model thus breaks the consensus that an individual belongs to only one segment and that a segment can take only one structure.