It is very common to assume deterministic demand in the literature of integrated targeting – inventory models. However, if variability in demand is high, there may be significant disruptions from using the deterministic solution in probabilistic environment. Thus, the model would not be applicable to real world situations and adjustment must be made. The purpose of this paper is to develop a model for integrated targeting – inventory problem when the demand is a random variable. In particular, the proposed model jointly determines the optimal process mean, lot size and reorder point in (Q, R) continuous review model. In order to investigate the effect of uncertainty in demand, the proposed model is compared with three baseline cases. The first of which considers a hierarchical model where the producer determines the process mean and lot‐sizing decisions separately. This hierarchical model is used to show the effect of integrating the process targeting with production/inventory decisions. Another baseline case is the deterministic demand case which is used to show the effect of variation in demand on the optimal solution. The last baseline case is for the situation where the variation in the filling amount is negligible. This case demonstrates the sensitivity of the total cost with respect to the variation in the process output. Also, a procedure is developed to determine the optimal solution for the proposed models. Empirical results show that ignoring randomness in the demand pattern leads to underestimating the expected total cost. Moreover, the results indicate that performance of a process can be improved significantly by reducing its variation.
