Pricing decisions for complementary products with firms’ different market powers

This article reports the results of a study that explores the pricing problems with regard to two complementary products in a supply chain with two manufacturers and one common retailer. The authors establish five pricing models under decentralized decision cases, including the MS‐Bertrand, MS‐Stackelberg, RS‐Bertrand, RS‐Stackelberg, and NG models, with consideration of different market power structures among channel members. By applying a game‐theoretical approach, corresponding analytic solutions are obtained. Then, by comparing the maximum profits and optimal pricing decisions obtained in different decision cases, interesting and valuable managerial insights are established.