An analysis of soft transport policy measures implemented in Sweden to reduce private car use

Evaluations carried out in many countries show that soft policy measures in the form of personalized travel planning reduce private car use and increase travel by public transport. Sweden is a sparsely populated country that poorly supports public transport, a country with long distances, a cold climate, and a high concentration of private cars, which is why soft policy measures implemented in Sweden may be less cost‐effective than has been found in other countries. Thirty‐two programs using personalized travel planning were analysed with regard to stewardship, geographic area of application, choice of techniques of exerting an influence, and effects on car use and choice of alternative travel modes. None of the evaluations of the documented programs met the method requirements for such evaluations as regards design and effect measurement. Additionally, reporting was substandard as well as non‐standard in the way that is desirable in order to enable comparative analyses. With reservations for these shortcomings, it is inferred that positive effects on a par with the results in other countries have been obtained in some of the implemented programs. It is however necessary to conduct evaluations which are of higher quality. The requirements which will then have to be applied are defined.