 
                                                                                | Article ID: | iaor20128224 | 
| Volume: | 155 | 
| Issue: | 3 | 
| Start Page Number: | 883 | 
| End Page Number: | 901 | 
| Publication Date: | Dec 2012 | 
| Journal: | Journal of Optimization Theory and Applications | 
| Authors: | Flores-Bazn Fabin, Luc Dinh, Soubeyran Antoine | 
| Keywords: | game theory | 
We study reference‐dependent preference relations defined by a real‐valued bivariate function and prove an existence criterion for maximal elements. Then we formulate a generalized version of the well‐known Brondsted maximum principle and apply it to behavioral traps and Nash equilibrium in games with preference relations that are not necessarily partial orders.