In this paper we study a set optimization problem (SOP), i.e. we minimize a set‐valued objective map F, which takes values on a real linear space Y equipped with a pre‐order induced by a convex cone K. We introduce new order relations on the power set
of Y (or on a subset of it), which are more suitable from a practical point of view than the often used minimizers in set optimization. Next, we propose a simple two‐steps unifying approach to studying (SOP) w.r.t. various order relations. Firstly, we extend in a unified scheme some basic concepts of vector optimization, which are defined on the space Y up to an arbitrary nonempty pre‐ordered set
without any topological or linear structure. Namely, we define the following concepts w.r.t. the pre‐order
: minimal elements, semicompactness, completeness, domination property of a subset of
, and semicontinuity of a set‐valued map with values in
in a topological setting. Secondly, we establish existence results for optimal solutions of (SOP), when F takes values on
from which one can easily derive similar results for the case, when F takes values on
equipped with various order relations.