Intelligent product cross‐selling system with radio frequency identification technology for retailing

Intelligent product cross‐selling system with radio frequency identification technology for retailing

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Article ID: iaor201110595
Volume: 135
Issue: 1
Start Page Number: 308
End Page Number: 319
Publication Date: Jan 2012
Journal: International Journal of Production Economics
Authors: , , , ,
Keywords: inventory
Abstract:

This paper presents a combined use of both RFID technology and product cross‐selling system to perform cross‐ and up‐selling for retail industry. In this study, two systems, namely the Smart Dressing System (SDS) enabled by RFID technologies, and Intelligent Product Cross‐selling System (IPCS), have been developed. The SDS demonstrates a research endeavor in which, unlike the previous studies focusing on transactional data, customers' in‐store data can be collected using RFID‐enabled SDS and used for promoting or cross‐selling new products to the customers effectively and efficiently. The IPCS, integrating a rule‐based expert system and a fuzzy screening technique, can handle the difficulty of processing linguistic and categorical information to simulate fashion designers to recommend appropriate fashion product items for cross‐selling effectively. The proposed systems are evaluated to execute the selling strategies more effectively, which in turn improve sales performance in fashion retail industry.

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