Article ID: | iaor20123246 |
Volume: | 220 |
Issue: | 2 |
Start Page Number: | 539 |
End Page Number: | 549 |
Publication Date: | Jul 2012 |
Journal: | European Journal of Operational Research |
Authors: | Tan Bari, mden Nihan |
Keywords: | retailing, supply & supply chains, combinatorial optimization, decision, demand |
In this study we present a planning methodology for a firm whose objective is to match the random supply of annual premium fruits and vegetables from a number of contracted farms and the random demand from the retailers during the planning period. The supply uncertainty is due to the uncertainty of the maturation time, harvest time, and yield. The demand uncertainty is the uncertainty of weekly demand from the retailers. We provide a planning methodology to determine the farm areas and the seeding times for annual plants that survive for only one growing season in such a way that the expected total profit is maximized. Both the single period and the multi period cases are analyzed depending on the type of the plant. The performance of the solution methodology is evaluated by using numerical experiments. These experiments show that the proposed methodology matches random supply and random demand in a very effective way and improves the expected profit substantially compared to the planning approaches where the uncertainties are not taken into consideration.