On a model of informational control in social networks

On a model of informational control in social networks

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Article ID: iaor201110204
Volume: 72
Issue: 10
Start Page Number: 2181
End Page Number: 2187
Publication Date: Oct 2011
Journal: Automation and Remote Control
Authors: ,
Keywords: control, markov processes, game theory
Abstract:

We present an analysis of game model that represents a composition of Markov model of social network and a new model of behavior of the agents under lump sum payment of the principal. We calculated Nash equilibria, conditions on types of the agents within social network and found an algorithm of optimal control of social network. Based on these results, optimal control for types is developed which ensures maximum goal function of the principal.

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