Opinion Dynamics and Learning in Social Networks

Opinion Dynamics and Learning in Social Networks

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Article ID: iaor201111392
Volume: 1
Issue: 1
Start Page Number: 3
End Page Number: 49
Publication Date: Mar 2011
Journal: Dynamic Games and Applications
Authors: ,
Keywords: internet, simulation: applications
Abstract:

We provide an overview of recent research on belief and opinion dynamics in social networks. We discuss both Bayesian and non‐Bayesian models of social learning and focus on the implications of the form of learning (e.g., Bayesian vs. non‐Bayesian), the sources of information (e.g., observation vs. communication), and the structure of social networks in which individuals are situated on three key questions: (1) whether social learning will lead to consensus, i.e., to agreement among individuals starting with different views; (2) whether social learning will effectively aggregate dispersed information and thus weed out incorrect beliefs; (3) whether media sources, prominent agents, politicians and the state will be able to manipulate beliefs and spread misinformation in a society.

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