| Article ID: | iaor201110475 |
| Volume: | 9 |
| Issue: | 2 |
| Start Page Number: | 170 |
| End Page Number: | 185 |
| Publication Date: | Jul 2011 |
| Journal: | International Journal of Logistics Systems and Management |
| Authors: | Metilda R Mary, Vivekanandan K |
| Keywords: | supply & supply chains, combinatorial optimization |
Indian retail industries are increasingly facing intensifying global competition, rapid technology advances, and increasingly more demanding customer expectations. The right choice, implementation and evolution of an operations strategy can provide considerable competitive advantage. Firms are found successful in accomplishing this competition through supply chain initiatives. This research work provides a framework for a sustainable improvement by which supply chain practices can build the competitive advantage of Indian retail supermarkets. From the survey conducted on 198 retail supermarkets, the research investigates the dimensions of Supply Chain Management (SCM) practices and tests their relationships with competitive advantage. Data are analysed using Structural Equation Modelling (SEM) aimed to test the model fit.