Pricing Multiple Products with the Multinomial Logit and Nested Logit Models: Concavity and Implications

Pricing Multiple Products with the Multinomial Logit and Nested Logit Models: Concavity and Implications

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Article ID: iaor201110472
Volume: 13
Issue: 4
Start Page Number: 549
End Page Number: 563
Publication Date: Sep 2011
Journal: Manufacturing & Service Operations Management
Authors: ,
Keywords: simulation: applications, optimization, programming: dynamic, inventory
Abstract:

We consider the problem of pricing multiple differentiated products with the nested logit model and, as a special case, the multinomial logit model. We prove that concavity of the total profit function with respect to market share holds even when price sensitivity may vary with products. We use this result to analytically compare the optimal monopoly solution to oligopolistic equilibrium solutions. To demonstrate further applications of the concavity result, we consider several multiperiod dynamic models that incorporate the pricing of multiple products in the context of inventory control and revenue management, and establish structural results of the optimal policies.

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