Blog mining‐review and extensions: ‘From each according to his opinion’

Blogs provide a type of website that contains information and personal opinions of the individual authors. The purpose of this paper is to review some of the literature aimed at gathering opinion, sentiment and information from blogs. This paper also extends the previous literature in a number of directions, extending the use of knowledge from tags on blogs, finding the need for domain specific terms to capture a richer understanding of mood of a blog and finding a relationship between information in message boards and blogs. The relationship between blog chatter and sales, and blogs and public image are also examined.