Article ID: | iaor20113826 |
Volume: | 131 |
Issue: | 1 |
Start Page Number: | 303 |
End Page Number: | 312 |
Publication Date: | May 2011 |
Journal: | International Journal of Production Economics |
Authors: | Zhang David Z |
Keywords: | agile manufacturing, UK, survey data |
Agility is widely accepted in the manufacturing industry as a new competitive concept. However, how to develop a manufacturing strategy based around agility is not fully understood. A numerical taxonomy of agile manufacturing strategies was developed recently by the author, based on a large scale questionnaire study of UK industry. The taxonomy suggested the existence of three basic types of agility strategies: quick, responsive, and proactive. This paper presents a case‐based investigation of the practical details of the three basic types of agility strategies. Typical cases from the basic strategy types were chosen and studied to establish why companies choose each type of the strategies, what distinctive agility drivers they are faced with and why, and whether and what typical action programs are used to implement the strategies. A cross‐case analysis found that the choice of agility strategies is related to the nature of markets and competition, the characteristics of products (life cycles and degrees of maturity), and market positions of individual companies.