Article ID: | iaor20112180 |
Volume: | 13 |
Issue: | 1 |
Start Page Number: | 124 |
End Page Number: | 142 |
Publication Date: | Dec 2011 |
Journal: | Manufacturing & Service Operations Management |
Authors: | Kurtulu Mmin, Nakkas Alper |
Keywords: | Assortment |
Retail assortment planning can have a tremendous impact on a retailer's bottom‐line performance. Over the past years, retailers have increasingly relied on their leading manufacturers for recommendations regarding the assortment to be offered to the consumers in a particular category, a practice often referred to as