| Article ID: | iaor20117873 |
| Volume: | 62 |
| Issue: | 9 |
| Start Page Number: | 1695 |
| End Page Number: | 1703 |
| Publication Date: | Sep 2011 |
| Journal: | Journal of the Operational Research Society |
| Authors: | Farzipoor Saen R |
| Keywords: | statistics: data envelopment analysis |
This paper depicts the media selection problem through a Data envelopment analysis (DEA) model, while allowing for the incorporation of both flexible factors and imprecise data. A numerical example demonstrates the application of the proposed method.