Modeling strategic decision making and performance measurement at ICI pharmaceuticals

Modeling strategic decision making and performance measurement at ICI pharmaceuticals

0.00 Avg rating0 Votes
Article ID: iaor19921369
Country: United States
Volume: 21
Issue: 6
Start Page Number: 4
End Page Number: 22
Publication Date: Nov 1991
Journal: Interfaces
Authors: , , , ,
Keywords: decision
Abstract:

Over 10 years, the authors have developed a DSS that is used for R&D strategic decision making at ICI for selecting research projects, monitoring portfolios, allocating resources, and terminating projects. It is based on judgmental modeling concepts that have been incorporated into a modern computer-based information system. The present DSS provides a unified analysis and reporting format that helps communication and decision making among a team of research managers. Because of its flexibility, other parts of the organization have successfully adopted it.

Reviews

Required fields are marked *. Your email address will not be published.