A review of multi‐product pricing models

The importance of good pricing strategies in business theory is clearly recognized, as can be seen from the huge volume of pricing research done over the years. What we attempt to do is to provide a general review of multi‐product pricing models, focusing primarily on those where demands are explicitly dependent on prices. As the pricing decision may be made jointly with other economic parameters, we will not only review models that focus solely on pricing; we will also discuss models where pricing choices are made jointly with other decisions like production or distribution of resources.