Article ID: | iaor20116217 |
Volume: | 48 |
Issue: | 4-5 |
Start Page Number: | 166 |
End Page Number: | 177 |
Publication Date: | May 2011 |
Journal: | Information & Management |
Authors: | Vila Natalia, Kuster Ins |
Keywords: | internet, design |
We analysed the effect of a well designed website in terms of five indicators: purchase intention, positive attitudes, trust, satisfaction and perceived risk. These effects (measured by 21 items) were successfully combined into a single construct using Rasch's Model. The construct was then tested by building a website designed by experts for a fictitious clothes company. It was compared with four less‐well‐designed websites created by modifying the well designed website by removing one of the four major constructs [web security; customer service; amount and quality of information provided; and usability]. These websites were surfed by 350