Article ID: | iaor20111830 |
Volume: | 4 |
Issue: | 4 |
Start Page Number: | 255 |
End Page Number: | 259 |
Publication Date: | Dec 2010 |
Journal: | Journal of Simulation |
Authors: | Mayer G, Spieckermann S |
Keywords: | automobile industry, Germany |
There is a tendency to maintain and use some simulation models, once implemented, over a period of several years. This article discusses a couple of reasons for the increasing long‐term use of models. Two cases from the German car manufacturer BMW Group are presented to illustrate the particular technological and organizational challenges related to the application of simulation models for almost a decade.