| Article ID: | iaor20111421 |
| Volume: | 70 |
| Issue: | 1 |
| Start Page Number: | 1 |
| End Page Number: | 11 |
| Publication Date: | Jan 2011 |
| Journal: | Theory and Decision |
| Authors: | Walker G, Gutirrez-Pea Eduardo |
In this article, we outline a simple and intuitively appealing procedure to derive default priors. The main idea is to regard the choice of such a prior as a formal Bayesian decision problem. We also discuss Jeffreys prior and more generally the reference prior of Bernardo (1979) from this standpoint.