| Article ID: | iaor1992941 |
| Country: | United States |
| Volume: | 32 |
| Start Page Number: | 22 |
| End Page Number: | 25 |
| Publication Date: | Dec 1991 |
| Journal: | Production and Inventory Management Journal |
| Authors: | Denton D. Keith |
| Keywords: | manufacturing industries |
American competitiveness depends upon meeting or exceeding customer expectations. Motorola provides a shining example of how to become a world-class competitor by emphasizing quality first among corporate objectives.