Lessons on competitiveness: Motorola’s approach

Lessons on competitiveness: Motorola’s approach

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Article ID: iaor1992941
Country: United States
Volume: 32
Start Page Number: 22
End Page Number: 25
Publication Date: Dec 1991
Journal: Production and Inventory Management Journal
Authors:
Keywords: manufacturing industries
Abstract:

American competitiveness depends upon meeting or exceeding customer expectations. Motorola provides a shining example of how to become a world-class competitor by emphasizing quality first among corporate objectives.

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