Article ID: | iaor1992941 |
Country: | United States |
Volume: | 32 |
Start Page Number: | 22 |
End Page Number: | 25 |
Publication Date: | Dec 1991 |
Journal: | Production and Inventory Management Journal |
Authors: | Denton D. Keith |
Keywords: | manufacturing industries |
American competitiveness depends upon meeting or exceeding customer expectations. Motorola provides a shining example of how to become a world-class competitor by emphasizing quality first among corporate objectives.