| Article ID: | iaor20108108 |
| Volume: | 61 |
| Issue: | 12 |
| Start Page Number: | 1777 |
| End Page Number: | 1788 |
| Publication Date: | Dec 2010 |
| Journal: | Journal of the Operational Research Society |
| Authors: | Saranga H, Banker R D |
| Keywords: | India, pharmaceutical industry |
We study the productivity change and factors driving this change in the Indian pharmaceutical industry during 1994–2003, in the backdrop of economic liberalization and change in regulatory norms. We use a non parametric Data Envelopment based‐methodology to estimate productivity change and decompose it into technical and relative efficiency changes. We find that, the long‐term strategic measures by a section of innovative firms that foresaw the implications from competitive forces of globalization and a change in the regulatory environment have sphereheaded the technical change. Consequently, few innovative firms, characterized by greater R&D investments, transition into higher value‐added products and businesses as a step towards more technically sophisticated new drug development have pushed the production frontier, increasing the technical and productivity gains. The higher technical and R&D capabilities and wider new product portfolios of multinational companies also have contributed to the positive technical and productivity changes in the Indian pharmaceutical industry.