A Country-wide Study of Consumer Choice for an Emerging Supermarket Sector: A Case Study of Nicaragua

A Country-wide Study of Consumer Choice for an Emerging Supermarket Sector: A Case Study of Nicaragua

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Article ID: iaor20107323
Volume: 26
Issue: 5
Start Page Number: 603
End Page Number: 615
Publication Date: Sep 2008
Journal: Development Policy Review
Authors: , ,
Keywords: retailing, developing countries
Abstract:

Studies portraying and quantifying supermarket clientele based on country-wide survey data are scarce in development economics literature. This article studies the choice of outlet of Nicaraguan consumers in 1998 and 2001 when supermarkets started to emerge and gain in importance. It applies comparative statistics and a multinomial logit model to countrywide data on 4,000 households. The results show an emerging supermarket sector with a slowly growing clientele, especially among the better endowed and more highly educated families. Small grocery shops or pulperias and the daily and weekly markets continue to serve most clients.

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