| Article ID: | iaor1992876 |
| Country: | Netherlands |
| Volume: | 21 |
| Issue: | 4 |
| Start Page Number: | 201 |
| End Page Number: | 215 |
| Publication Date: | Nov 1991 |
| Journal: | Information and Management |
| Authors: | Ferguson Courtney S., Watson Hugh J., Gatewood Robert |
| Keywords: | computers |
A conceptual model of strategic planning for office automation is developed. Survey data on the practice of strategic planning for office automation in 59 Fortune 500 firms is presented as is the perceived value associated with the results of the process. An analysis shows that firms that adhered more closely to the conceptual model perceived more value than those that did not.