Article ID: | iaor1992789 |
Country: | Netherlands |
Volume: | 47 |
Issue: | 2 |
Start Page Number: | 214 |
End Page Number: | 224 |
Publication Date: | Jul 1990 |
Journal: | European Journal of Operational Research |
Authors: | Kleindorfer Paul R., Partovi Fariborz Y. |
Keywords: | manufacturing industries |
This paper presents a prescriptive methodology relating marketing and manufacturing strategy to choice of technology. The methodology developed in this paper is based on Ackoff’s interactive planning process. A computer model is developed for evaluating alternative technologies based on Saaty’s Analytical Hierarchy Process. This model, unlike most technological selection and justification models which are based on cost alone, provides a general framework for strategic evaluation of competing technologies.