Covering continuous demand in the plane

Continuous demand is generated in a convex polygon. A facility located in the area covers demand within a given radius. The objective is to find the locations for p facilities that cover the maximum demand in the area. A procedure that calculates the total area covered by a set of facilities is developed. A multi start heuristic approach for solving this problem is proposed by applying a gradient search from a randomly generated set of p locations for the facilities. Computational experiments for covering a square area illustrate the effectiveness of the proposed algorithm.