Article ID: | iaor20103048 |
Volume: | 34 |
Issue: | 4 |
Start Page Number: | 571 |
End Page Number: | 580 |
Publication Date: | Jun 2009 |
Journal: | Journal of the Korean O.R. and MS Society |
Authors: | Joo Young Hin, Moon Hyoung Don |
Keywords: | game theory |
The USIM (universal subscriber identity module)-unlock introducing in July 1, 2008 might be led to a significant change that mobile service provider's dominance is considerably dispersed to the handset manufacturer and distributor. Under USIM-unlock environment, mobile service provider, handset manufacturer, and distributor have to make their decisions on their handset distribution channel strategies: the closed distribution channel strategy or the open distribution channel strategy. The change of distribution channel strategy between members in distribution channel can be understood as a matter of strategy choice, and we have developed a theoretical model and analyzed how to make a decision for the member's optimal distribution strategy based on 3-person game model between members of mobile phone distribution channel, under both of ‘1 subscriber-1 handset’ and ‘1 subscriber-multiple handset’ assumptions.