| Article ID: | iaor20103040 |
| Volume: | 34 |
| Issue: | 4 |
| Start Page Number: | 491 |
| End Page Number: | 500 |
| Publication Date: | Jun 2009 |
| Journal: | Journal of the Korean O.R. and MS Society |
| Authors: | Kim Jae Kyeong, Choi Il Young |
| Keywords: | social |
As development of information technologies, customer retention has been an important issue in the competing environment. A lot of researches focus on prediction of the churning customers and seeking their characteristics. However, relationships among customers or products have not been considered in existing researches.