Factors affecting awareness and usage of government export marketing assistance programs and their relationships

Factors affecting awareness and usage of government export marketing assistance programs and their relationships

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Article ID: iaor20103038
Volume: 34
Issue: 4
Start Page Number: 471
End Page Number: 480
Publication Date: Jun 2009
Journal: Journal of the Korean O.R. and MS Society
Authors: ,
Abstract:

The research aims to identify factors affecting the use of government export marketing assistance programs and future improvements of the programs. 500 Korean exporting firms were used as a sample and research hypotheses were tested by the structural equation modeling using AMOS 7.0.

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