Article ID: | iaor20102656 |
Volume: | 7 |
Issue: | 3 |
Start Page Number: | 277 |
End Page Number: | 296 |
Publication Date: | Mar 2010 |
Journal: | International Journal of Operational Research |
Authors: | Akgunduz Ali, Raza S Asif |
Keywords: | yield management |
This article addresses an airline revenue management strategy to jointly determine both the seat allocation and the fare price for a single leg flight in a duopoly market. Two game theoretic scenarios: non-cooperative and cooperative are considered. In non-cooperative game setting, existence of pure strategy Nash Equilibrium for the perfect competition between two airlines is shown. In cooperative scenario, two bargain games that differ in availability of side payment ‘SP’ option while sharing of the gain of cooperation are studied. Numerical study based on a series of statistical comparisons shows that cooperation with the SP options results superior payoffs to both airlines compared to cooperation with no SP options. A regression analysis is used to analyse the impact of various market factors on payoffs.