| Article ID: | iaor20101910 |
| Volume: | 31 |
| Issue: | 1 |
| Start Page Number: | 105 |
| End Page Number: | 115 |
| Publication Date: | Jan 2010 |
| Journal: | Journal of Information & Optimization Sciences |
| Authors: | Weng Yi-Chun |
| Keywords: | programming: dynamic |
This research employs the Dynamic Programming Method to design and construct the manufacturers' Advertisement Game strategies. The paper shows: as to feedback solution, the optimal advertisement volume of this period is meant to be the function of the sales volume of previous period. But as to open loop solution, the optimal advertisement volume of this period is the function of the primary sales volume, the 0 period. And, the feedback solution is generally more appropriate as an equilibrium concept.